The IAA is coming to Munich in September 2021 and, for the first time, will focus on bicycles. Tobias Gröber, executive director, business unit consumer | BikeBiz
Germany s IAA auto show to become hybrid virtual/real world event
Michael Knauer
Munich s trade fair grounds will be the venue for the IAA in September.
Organizers of Germany s top auto show, the IAA, plan to stage digital and real world activities as the event continues to struggle to attract foreign automakers amid the COVID-19 pandemic.
German automakers Volkswagen Group, BMW and Daimler will take part in the show, which takes place in Munich from Sept. 7 to Sept. 12.
Frankfurt was the IAA s host city for almost 70 years but the VDA has picked Munich for this year s event.
So far only a handful of non-German automakers, including Ford, Hyundai and Chinese brands, have said they will be present. Other major car companies including Toyota, Renault and Stellantis, which includes PSA Group and its Germany-based Opel brand as well as Fiat Chrysler, have not committed to being present.