linkedin In-game advertising platform Anzu has announced its launch into the Indian market, exclusively represented in APAC by AdColony. The platform enters India with a partnership with WCC2 (World Cricket Championship), a cricket mobile-gaming app. With Anzu, brands can access in-game inventory and target gamers in India programmatically. It offers marketers brand safety along with viewability and recall. Anzu has integrated partnerships with ad-tech vendors like Nielsen, Moat, Comscore and Kantar through which it can provide brands ad viewability, brand lift measurement, audience verification, data enrichment and fraud detection. Amit Rathi, country manager, South Asia, AdColony said, “At AdColony, our mission is to connect brands with consumers across the full spectrum of gaming and e-sports, ranging from hyper-casual mobile gamers and streamers, to console gamers and esports fans. This exclusive deal with Anzu will give more brands the confidence
Gaming Firm Nazara Technologies Raises Rs 100 Crore In Funding
Nazara has invested over Rs 300 crore in the last five years in the Indian gaming ecosystem.
PTI 09 February 2021 Unsplash outlookindia.com 2021-02-09T20:47:00+05:30
Gaming company Nazara Technologies Ltd announced on Tuesday that it has raised Rs 100 crore in funding from Instant Growth Ltd (IGL).
The firm said that it will use the funds to bolster its position in the gaming ecosystem and strengthen its gamified learning offerings.
Nazara has invested over Rs 300 crore in the last five years in the Indian gaming ecosystem.
IGL is an investment vehicle of the North America based LPs of Hornbill Orchid India Fund. IGL is advised by Hornbill Capital Advisers LLP, an India-based investment advisory firm founded by Manoj Thakur in 2014.
Nazara has raised the amount from Instant Growth Limited (IGL), which is advised by Hornbill Capital Advisers LLP. IGL is an investment vehicle of the US based limited partners (LPs) of Hornbill Orchid India Fund.
Nazara Technologies raises INR 100 Cr funding through Hornbill Capital adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Nazara’s subsidiary, Next Wave Multimedia Pvt. Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem.
Being a leader in this space, Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen, in addition to native ad placements with blended in-game banner ads across the game on Android and iOS devices.