Can the next big global electronics brand be from India?
Synopsis
They came, saw and conquered the Indian market with their smart wearables and new age audio products. But can consumer lifestyle electronic brands such as Noise and boAt make as many waves in international shores?
The pandemic, which showed up in 2020, shifted the entire focus to one’s abode. Be it work, gym, fashion or entertainment home suddenly became the new ground to woo consumers. And why not? Cooped up inside for a good part last year owing to the virus outbreak, people looked at a multitude of ways to spend time at home more constructively.