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Lessons in avoiding creative bias from Mars, Diageo and P&G

Lessons in avoiding creative bias from Mars, Diageo and P&G
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Marc pritchardAnne joffre bonnaillieGeena davisGeena davis institute on gender in mediaInclusion taskGlobal alliance for responsible mediaUnstereotype allianceInclusion task forceFilm industryGeena davis instituteResponsible mediaLiberty field guinnessCreative equalsJoffre bonnaillieCannes lionsமார்க் ப்ரிசர்ட்

Investegate |Unruly Group LTD Announcements | Unruly Group LTD: 67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

Investegate |Unruly Group LTD Announcements | Unruly Group LTD: 67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV
investegate.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from investegate.co.uk Daily Mail and Mail on Sunday newspapers.

United kingdomCity ofDavid waterhouseAlex khanRebecca waringPart of the tremor internationalGlobal alliance for responsible mediaUnruly internationalCommunications at unrulyUnited kingdom digital media buyers thinkMore effective than linearTremor internationalஒன்றுபட்டது கிஂக்டம்நகரம் ஆஃப்டேவிட் வாட்டர்ஹவுஸ்அலெக்ஸ் காந்

How advertisers and agencies should navigate the hate

How advertisers and agencies should navigate the hate Advertisers are increasingly more open to conversations linked to media responsibility. How long? 3-4 minutes The claims of inappropriateness perpetrated by the British media establishment in Harry and Meghan’s exclusive Oprah interview, and the ensuing fallout which saw Piers Morgan part company with GMB after casting doubts on Meghan’s account, once again left a lot of us wondering how we got here. One question many of us are now asking ourselves is: what role should advertisers play in a world in which content is often produced to polarise, shock or show a “single world” view, simply to drive clicks that in turn drive revenue from advertisers?

United statesUnited kingdomPiers morganSociety of editorsGlobal alliance for responsible mediaAmerican association of advertising agenciesForesight factoryFunding hateGlobal allianceResponsible mediaMedia responsibility indexAmerican associationAdvertising agenciesஒன்றுபட்டது மாநிலங்களில்ஒன்றுபட்டது கிஂக்டம்பியர்ஸ் மோர்கன்

Unruly Group LTD: Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies

Unruly Group LTD: Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data LONDON and SINGAPORE and SYDNEY, Australia, Feb. 26, 2021today announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation of a brand s digital assets from scratch to the optimization of existing assets to help drive better campaign performance.

New south walesUnited kingdomCity ofDavid waterhouseKostenloser wertpapierhandelLes seiferAlex khanDarren moffettTremor internationalPart of the tremor internationalGlobal alliance for responsible mediaInternational at unrulyCommunications at unrulySun dream teamTremor videoContent marketing director

IPG Mediabrands Research Suggests Social Platforms are Taking Media Responsibility Seriously

IPG Mediabrands Research Suggests Social Platforms are Taking Media Responsibility Seriously February 12, 2021 Social media platforms appear to be getting their houses in order when it comes to important issues like brand safety and media responsibility according to the latest Media Responsibility Index which is published by IPG Mediabrands. A quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising, the Media Responsibility Index was first published last August and is the first of its kind when it comes to assessing overall responsibility of the different social media platforms. The platforms invited to participate – Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Twitch, Twitter and YouTube – account for the lion’s share of the social media users around the world.

Eamon fitzpatrickGlobal alliance for responsible mediaNew research showsMedia responsibility indexMedia responsibility principlesResponsibility principlesPromote respectProtect peopleData collectionEnforce policyAdvertising transparencyGlobal allianceResponsible mediaHate speechElection integrityஈமான் ஃபிட்ஸ்‌ப்யாட்ரிக்