Facebook testing brand safety topic exclusions for advertisers This is the first time the Feed environment would be managed though controls, company says.
Carolyn Lyden on January 29, 2021 at 10:59 am
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Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new feature would allow marketers to choose whether or not to show their ads alongside potentially sensitive content: “For example, a children’s toy company may want to avoid content related to a new crime show, so they could select the ‘Crime and Tragedy’ topic,” the blog announces.
Unruly Launches New Self-Service Tools for CTV and OTT Publishers
Unruly Launches New Self-Service Tools for CTV and OTT Publishers
LONDON and NEW YORK and SINGAPORE and SYDNEY, Australia , Jan. 27, 2021 Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world.
Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up programmatic deals across their connected TV (CTV), video and banner inventory via deal IDs, enabling buyers to access unique audiences and drive revenue quickly and at scale.
Mars’ CMO doesn’t want marketing to return to ‘normal’ With the pandemic causing a prolonged period of global disruption, Mars had a momentous 2020 navigating the new normal . At its helm, Mars lead chief marketing officer Jane Wakely has helped steer the brand through these choppy waters, driving the transformation agenda of its marketing function so that Mars can arrive on the other side as a better organization.
“I don’t want things to go back to normal,” insists Jane Wakely, lead chief marketing officer at Mars. “Yes, I miss the chats at the coffee machine. But, we want to create a new, better normal. This year has enabled us to mobilize our entire marketing organization.”
DoubleVerify launches Brand Suitability Tiers to link advertisers and publishers netimperative.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netimperative.com Daily Mail and Mail on Sunday newspapers.
Unilever To Resume Advertising On Facebook, Instagram, Twitter In U.S.
LONDON (dpa-AFX) - Consumer goods giant Unilever plc. (UN, ULVR.L, UL) announced Thursday its decision to resume brand advertising on social media newsfeed platforms Facebook, Instagram, and Twitter in the U.S. starting in January.
It was in June this year that company had paused advertising on these social media platforms through at least the end of 2020, in line with the principles of its Responsibility Framework.
The company aimed to create a diverse partner network that promotes a positive digital advertising ecosystem for consumers, brands, and society.
Unilever said it continued to work with the platforms to drive whole system change in the digital ecosystem. There are now some encouraging progress as part of the company s work with the Global Alliance for Responsible Media or GARM and other industry forums working with these partners.