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November 8, 2023
If yours is a forward-thinking business keen on community-building, know this right from the get-go: There must be real value present — and its a two-way street.
June 12, 2022
The ICA General Assembly will take place on 20 June 2022 in Seville, Spain, an election to the full ICA Board will be conducted. Below is the list of
February 8, 2022
/PRNewswire/ -- Mars, Incorporated has retained WPPs MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This...
January 18, 2021
Mars’ CMO doesn’t want marketing to return to ‘normal’ With the pandemic causing a prolonged period of global disruption, Mars had a momentous 2020 navigating the new normal. At its helm, Mars lead chief marketing officer Jane Wakely has helped steer the brand through these choppy waters, driving the transformation agenda of its marketing function so that Mars can arrive on the other side as a better organization. “I don’t want things to go back to norma...