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Visa reveals global rebrand including new brandmark
July 22, 2021 10:28
Visa has unveiled its new brandmark and brand symbol, its first rebrand since 2014.
The announcement:
Inviting the world to ‘Meet Visa,‘ the global payments technology company today unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. Aligned closely with the company’s business strategy, this phase includes the debut of a dynamic global marketing campaign and a preview of a modernized look for Visa’s iconic brand.
There is power in those four letters, recognized by almost everyone, and standing for trust, security, acceptance and inclusion. As part of a multi-year evolution of its iconic brand, Visa is sharing an initial glimpse into its evolved visual brand identity, launching in late 2021, which features refreshed colors for digital impact and a new brand symbol designed to express the purpose b
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