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Bayer s Patricia Corsi on healthcare marketing: It s so important to focus on simple ideas
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Surprisingly big for a car that looks like a hatchback
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Apr 21, 2021
New Vans CMO Kristin Harrer - Photo courtesy of Vans
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Editor’s note: The Chief Marketing Officer is a new role at Vans. Nick Street remains Global VP of Integrated Marketing.
Vans Appoints Kristin Harrer as Global Chief Marketing Officer
Former Dollar Shave Club CMO brings extensive retail, branding and digital marketing leadership to drive deeper, authentic consumer relationships and brand experiences for Vans
COSTA MESA, CA, APRIL 21, 2021 – Vans, the global icon of creative expression, today announced that Kristin Harrer has joined the company as Global Chief Marketing Officer, effective today. As CMO, Kristin will lead the company’s global marketing and creative teams as Vans continues its brand purpose of empowering creative self-expression in youth culture across action sports, art, music and street culture.
Hyundai’s Staria MPV debuts
SEOUL, 4 hours, 48 minutes ago Hyundai Motor Company has officially launched its new Staria multi-purpose vehicle (MPV) lineup via a digital world premiere, establishing a model for its future Purpose Built Vehicles (PBVs). Staria’s debut furthers Hyundai Motor’s transformation as a Smart Mobility Solution Provider and embodies the company’s ‘inside-out’ design methodology that emphasises interior spaciousness and usability. Staria is Hyundai’s response to shifting consumer needs by offering them purposeful, innovative features and redefining in-car travel experiences in line with the company’s vision of ‘Progress for Humanity.’ Staria is available in 2- to 11-seat configurations and in two variants: Staria and Staria Premium, the latter elevating mobility to the next level with upgraded features and variant-exclusive finishes for a more luxurious look and feel.