Published Apr News Today

WavePoolMag celebrates fifth anniversary. Aside from features, WavePoolMag also produces a dedicated podcast and live discussion panels.

Roark Expedition Union grand opening recap. The brand recently celebrated the opening of its Irvine Spectrum store.

Etnies welcomes Sal Barbier as brand’s creative director for new SLB line, which will launch in Spring ‘26.

ISLE introduces the Switch Pro, which allows paddlers to switch between solo or tandem SUP, kayak, and electric-assisted paddling.

I-SEA Sunglasses presents free CPR training event at Salt Creek Beach Park. The event is scheduled for Saturday May 4.

REEF appoints Daniella Turenshine new Chief Financial Officer. She replaces David Lin who has served as REEF’s CFO for the last seven years. 

Insights from ENDVR have shed light on forward-moving strategies, offering a blueprint for enhancing sales and sell-through in wholesale.

Shop Eat Surf debuts its ranking of the 25 largest surf specialty retailers in the U.S. with HIC, Ron Jon, and Quiet Storm topping the list.

SIMA held its second annual Surfscape this past weekend in Huntington Beach, bringing brands such as Vissla, O’Neill, Rip Curl and Jetty.

European sustainable-apparel company TWOTHIRDS launches in the US. The ocean-inspired brand debuts the summer collection.