“The future ain’t what it used to be.” Yogi Berra
What a year it’s been. Or should I say, considering the glacial pace of our vaccination roll-out, what a pair of years it’s going to be? Self-isolation has become the norm, periodic total lockdowns almost commonplace. Masks are (hopefully) everywhere, even the best of friends are reluctant to hug, and words like mRNA (the “messenger” behind the Pfizer and Moderna vaccines) and cerebral venous sinus thrombosis (the blood clotting plaguing AstraZeneca) have become part of our daily lexicon. I don’t think baseball’s most famous catcher had any idea how prescient he was being when he foretold that our future would not be what it used to be.
Subscription-based ownership of cars: Many enquiries, but conversion into sales, slow
January 28, 2021
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Despite the sluggish start, automakers and analysts say the new ownership model could gain traction going forward
While the subscription-based model of owning cars is gaining traction in terms of increased enquiries, actual conversion to sales remains low. The subscription-based model allows customers to subscribe to a car for a monthly fee as an alternative to an outright purchase.
Notwithstanding the poor conversion rate of enquiries, companies are planning to take their subscription-based models to new cities and expand the range offered, given the increasing customer affinity for different usage models.
Jan 25, 2021
Ryan Robinson, Deloitte s automotive research leader, talks with GlobalAutoIndustry.com about findings in the latest Global Automotive Consumer Study, and what were some of the most surprising findings? How do U.S. consumers’ responses differ from Germany, China, Japan, and others? What is consumer sentiment on EVs and how has that changed? .