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Reimagining telecoms: Four ways businesses can be bolder in 2021

In 2020, telcos rose to the challenge of the COVID-19 pandemic as a force for societal good, providing a secure platform for human connection. This was well-received, with 66% of US consumers indicating that mobile phone providers served customers better than adjacent sectors, such as social media platforms (53%). But with revenues unlikely to reach pre-pandemic levels for some years, telcos need to look beyond their traditional role to ready themselves for the new normal. Here s how. Expand commercial offerings With 78% of telcos rethinking digital transformation plans amid the pandemic, now is the time to embrace new frontiers. For the consumer segment, this means all-in-one packages that offer reliable connectivity, collaboration apps and security to support remote working. It also means moving into cloud gaming, home Internet of things (IoT) solutions, e-learning, smart health and even financial services solutions – potentially all delivered through a single Super App ec

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