H&M Drives Innovation In Sustainability With 2021 Style forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Maisie Williams is appointed as the
first WWF Global Ambassador for Climate and Nature.
In a powerful announcement video, Maisie highlights how vital 2021 is in the fight against climate change ahead of this year’s critical climate summit, COP26, in Glasgow, Scotland, and as global leaders set ambitious targets to cut emissions which will limit warming and its impacts on people and nature. Maisie encourages people all around the world to unite and join her in using their voices and platforms, no matter how big or small, to talk about the need for climate action and apply pressure on corporations and policy and decision-makers.
: Wednesday, April 14, 2021, 4:37 PM IST Classic greenwashing : GoT star Maisie Williams receives flak for partnering with H&M for sustainability initiative Classic greenwashing : GoT star Maisie Williams receives flak for partnering with H&M for sustainability initiative Game of Thrones actress Maisie Williams, who recently announced that she has partnered with H&M for their sustainability initiative, is receiving flak and being accused of perpetuating lies .
Maisie Williams took to her social media on Tuesday to announce the partnership and shared a video, which urges people to take a step in the right direction and evolve . I am pleased to finally share the news of my partnership with H&M as Global Sustainability Ambassador and I cannot wait for you all to see what we have been working on, she shared.
New-York, Tuesday April 13, 2021 – H&M is thrilled to announce a partnership with Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. In a major effort towards meeting the goal of only using recycled or other sustainably sourced materials by 2030, Williams will join H&M throughout the year to drive change in fashion in the virtual world and real life. Encouraging the reuse, remaking and recycling of unwanted garments in a united effort to close the loop in fashion.
”I am excited to finally share the news of my partnership with H&M as Global Sustainability Ambassador and cannot wait for you all to see what we have been working on. In this role, I will be working closely with experts within H&M to drive sustainability initiatives and shape the path towards an accessible and circular fashion future. The long term goal is to use 100 percent recycled or other sustainably sourced materials for textiles across the full H&M Group brands by 203
Game of Thrones ensemble, has emerged as one of Hollywood’s most versatile talents. Post-
Thrones, Williams has collaborated with partner Reuben Selby on his debut ready-to-wear collection (In)visible Barriers, and played punk legend Pamela “Jordan” Rooke in Danny Boyle’s forthcoming Sex Pistols series. The breadth of her creative output makes her latest project all the more enjoyable. As H&M’s new Global Sustainability Ambassador, Williams unites with the mega-brand on a series of initiatives dedicated to creating a sustainable fashion future. The partnership, which will continue throughout 2021, occurs in both real life and online, to reach as many people as possible and encourage them to recycle and reuse their clothes instead of tossing them in the trash.