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Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.
YouTube is quietly promoting short videos as it prepares its TikTok rival for US release.
Some creators say this has led to a spike in engagement and big audience growth for them.
I wrote about the new feature, called Shorts, which allows creators to upload short vertical videos.
The full Shorts feature hasn t launched in the US yet (it s being officially tested in India), but creators are still able to upload videos that mimic TikToks that can appear in a new shelf on the app.
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Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.
During 2020, influencer-marketing professionals and creators adjusted to keep earning a living during the coronavirus pandemic.
At the start of the year, all eyes were on the new short-form video app TikTok, and talent managers and agents fought to sign these up-and-coming stars.
Then, managers helped clients weather the coronavirus impact on the business as advertisers trimmed budgets and canceled events.
Influencers turned to alternative revenue streams this year, like selling merch, direct-to-consumer products, and launching subscription services.
Screenshot/@amanda guido; Screenshot/@healthygirlkitchen; Instagram
Hi, this is Amanda Perelli coming to your inbox a day early this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.
Instagram Reels started as a TikTok copycat but has since become a lucrative feature for some influencers as the company prioritizes it. Instagram is really pushing Reels right now, said Becca Bahrke of the talent-management firm Socialyte.
Still, there isn t a clear standard for how to price sponsored content on the short-form video feature, industry insiders told my colleague Sydney Bradley.