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Creator Economy Hires, Departures, Investments: Night Media, Twitter

The audio chat-room app Clubhouse raised a Series C round that valued the company at $4 billion despite its install numbers dipping in recent months.  Apple is introducing a subscription feature for its podcasting platform. The company plans to charge creators $19.99 to be a part of the program and will take 30% of earnings in the first year. The fee drops to 15% in the second year.  Netflix is launching an unscripted series with TikTok group the Hype House. The show, produced by Wheelhouse Entertainment, will feature TikTokers Thomas Petrou, Kouvr Annon, Alex Warren, Chase Hudson, Larri Merritt, Nikita Dragun, Sienna Mae Gomez, and Jack Wright.

Top TikTok Talent Managers and Agents for Creators in 2021: Power List

Sophie Bressler (agent).  Jade Sherman has experience in business development and deal negotiations like brand ambassadorships and digital-advertising campaigns. She s worked with clients on branded content partnerships, unscripted shows that live separate from their social platforms, podcasts, and books.  Keith Bielory has helped build the company s digital, branding, and licensing team on the East Coast. He has experience in brand marketing, endorsements, licensing, and event sponsorship, and he represents clients in the health, wellness, family, lifestyle, and beauty spaces. Marienor Madrilejo specializes in digital media, branding, and licensing. She has worked to secure her clients partnerships with companies like L Oreal, Samsung, Sephora, and Sony. 

Influencer News: Affiliate Marketing Rates, Media Kits, and Top Brands

Many finance influencers already talk about fintech companies for free, which makes affiliate-marketing promotion a natural fit. I would go so far as to label myself an affiliate marketer before I would label myself a YouTuber at this point, personal-finance YouTuber Ryan Scribner said. Because that s how dominant this is for my business. Last year, and the year prior, affiliate revenue was about 50% of my earnings.   Scribner earns money when his viewers click a special trackable link below his videos and sign up for the specific stock brokerage he is promoting. In February, his YouTube channel earned over $17,000 from affiliate marketing. (Insider verified these earnings with documentation provided by Scribner.)

Creator+, Founded By Crackle And YouTube Vets, Raises $12 Million To Turn Influencers Into Movie Stars

Creator+, Founded By Crackle And YouTube Vets, Raises $12 Million To Turn Influencers Into Movie Stars A startup founded by two digital video veterans called Creator+ has raised $12 million from venture capitalists and top creators alike in its stated bid to spin influencers into full-fledged movie stars. Creator+ was founded by former Crackle general manager and serial entrepreneur Jonathan Shambroom (pictured above, left) and Benjamin Grubbs (right), the former global head of top creator partnerships at YouTube (and the founder of the Next 10 Ventures creator fund, for which he still serves as lead and partner). Creator+ will finance, produce, market, and distribute feature films headlined by influencers, and also offer merch and community-building components surrounding these releases on its owned-and-operated platform.

Creator Plus Startup Will Spend Millions on Movies With Influencers

Creator Plus Startup Will Spend Millions on Movies With Influencers
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