Many finance influencers already talk about fintech companies for free, which makes affiliate-marketing promotion a natural fit.
"I would go so far as to label myself an affiliate marketer before I would label myself a YouTuber at this point," personal-finance YouTuber Ryan Scribner said. "Because that's how dominant this is for my business. Last year, and the year prior, affiliate revenue was about 50% of my earnings."
Scribner earns money when his viewers click a special trackable link below his videos and sign up for the specific stock brokerage he is promoting.
In February, his YouTube channel earned over $17,000 from affiliate marketing. (Insider verified these earnings with documentation provided by Scribner.)