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St Hugo and Daniel Ricciardo launch 'DR3' campaign in collaboration with Emotive – Campaign Brief

March 11 2021, 9:38 am | BY Ricki Green | 2 Comments Celebrated fine wine brand St Hugo, part of Pernod Ricard Winemakers, has partnered with Australian Formula One superstar Daniel Ricciardo to release DR3 x St Hugo – a limited edition series of fine wines in a new campaign created by Emotive.   The long-term partnership will see Ricciardo and St Hugo release new wines each year. The first drop of DR3 x St Hugo saw Ricciardo work closely with St Hugo Chief Winemaker, Peter Munro, to create a series of wines of outstanding quality. In Emotive’s first work for St Hugo, the agency helped create this new fine wine brand, responsible for brand strategy, naming, visual identity, as well as the launch campaign and distribution strategy.

Virginia's upcoming laws, CDPs vs. marketing automation: Tuesday's daily brief

Plus, local marketing masters and the headless CMS Pamela Parker on March 9, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what does headless mean to you?  The week has begun on a very busy note, as I’ve been neck-deep in preparation for our MarTech conference coming up March 16 and 17. Most exciting for me has been a foray into the creation of video content tied to some of our Martech Intelligence Reports. In each video, we look at how the conference theme “the changing customer” (which includes B2B buyers) is impacting technologies like customer data platforms, B2B marketing automation platforms, digital asset management platforms and marketing attribution and predictive analytics systems. I hope you’ll joi

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