Martech Intelligence News Today

Marketing operations (MOPs) is an umbrella term describing departments and the people who provide foundational services for marketing programs. 

Plus, local marketing masters and the headless CMS Pamela Parker on March 9, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what does headless mean to you?  The week has begun on a very busy note, as I’ve been neck-deep in preparation f...

Plus, local marketing masters and the headless CMS

Call analytics platforms expand their utility Advances in machine learning are enabling call analytics platforms to do more than ever before. Karen Burka on February 5, 2021 at 6:16 pm More Call analytics platforms have become important tools to help marketers identify and activate the rich data hidden in the growing volume of inbound calls. Call analytics platforms track both online and offline leads, following a call from its source (i.e., website, social media and click-to-call search...