Darrell Alfonso News Today

These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.

A new report from Highway Education and Demandbase suggests MOps talent is in crisis.

While talking about marketing automation. CRMs and CDPs, dont forget the web channel, especially as a space for experimentation.

Marketing operations (MOPs) is an umbrella term describing departments and the people who provide foundational services for marketing programs. 

MarTech Live is a video-based series of panel discussions, one-on-one chats and presentations on the ins and out of how marketing technology is

Plus, is marketing ops redefining itself? Kim Davis on April 8, 2021 at 10:00 am More Good morning, Marketers, and marketing ops professionals, One thing I’m watching, from week to week and month to month, is marketing ops redefining itself as a profession. Its self-confidence and assertiveness is growing as its importance is increasing. Understandably so. And it’s demanding a seat at the table. Just yesterday, I saw relevant comments from a number of well-known figures in the space....

Plus, the state of brand trust in 2021. Kim Davis on February 12, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, marketers, and let’s go trend-spotting. We’ve got some great reading of the tea-leaves by leading Marketo specialist Jep Castelein in...