Nielsen Doubles Down On Streaming, Adds Viewership By Platform And Advanced Audience Demographics
Combined with Nielsen SVOD Content Ratings, Nielsen now delivers comprehensive streaming performance metrics across program, platform and streaming category
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NEW YORK, April 22, 2021 /PRNewswire/ Today, Nielsen (NYSE: NLSN) announced the launch of Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen s premier audience insights platform, NPOWER, that provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers can make more informed decisions about their advertising investments while sellers can better assess competition and understand audience composition to better monetize their premium content.