Top trends in performance and active nutrition FrieslandCampina Ingredients has identified the pursuit of health and wellbeing, personalised nutrition, convenience and sustainable authenticity as the four key trends that will shape the performance and active nutrition space in 2021.
The Dutch ingredients company elaborates on these trends in a new report released this month: ‘Nutritional food; shaping the future of new ingredients’. Consumer surveys conducted in partnership with FMCG Gurus at the end of last year, combined with external market data, have provided insights that FrieslandCampina is using to guide its own and its customers’ innovation.
“This R&D-driven project was set up to define our future dairy protein portfolio in the areas of active and performance nutrition. We wanted to make sure that what we are doing on the ‘inside’ in terms of innovation is aligned with what is going on the ‘outside’,” Floris Daamen, Fri