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Health plans are revamping their digital offerings in a bid to please consumers, but these efforts are complicated, finds a new Deloitte survey. Many plans are struggling to properly prioritize projects, suggesting a lack of clear vision.
In fact, about half of the 35 technology leaders surveyed identified this lack of vision as an impediment to these ongoing digital transformation initiatives.
Consumers are the ones largely affected, as consumer-facing platforms have made the least progress. A little over half of respondents, 57%, said they re still in the process of advancing these programs, while the remainder haven t yet started but say they ll do so within the next two years.