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We re facing an infodemic: Survey finds eroding trust threatens vaccine rollout | iNFOnews

Eroding trust in scientists, CEOs and journalists could hamper the rollout of the COVID-19 vaccine in Canada, according to a new survey that links vaccine hesitancy with poor "information hygiene."

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Eroding trust in scientists, CEOs and journalists threatens vaccine rollout: Survey | iNFOnews

Eroding trust in scientists, CEOs and journalists could hamper the rollout of the COVID-19 vaccine in Canada, according to a new survey that links vacci.

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New Research: Canada Facing Crisis of Leadership and Expert Credibility

Share this article 2021 Edelman Trust Barometer reveals erosion of trust in government, business and media leaders TORONTO, Feb. 17, 2021 /CNW/ - Canada is facing a crisis in leadership and expert credibility. The 2021 Edelman Trust Barometer shows that in Canada, amid urgent problems and in a year of crisis, leadership is failing. The survey reveals government leaders, CEOs and religious leaders are not trusted to do what is right. An astounding 50 per cent of Canadians say that business leaders are purposely trying to mislead people by saying things they know are false and 46 per cent of Canadians say government leaders are doing the same.

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2021 Edelman Trust Barometer reveals increased trust in business

2021 Edelman Trust Barometer reveals increased trust in business
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How To Ensure Your Brand s Voice Connects With Your Customers

Often, the way a brand believes it represents itself, aka its âvoice,â is not in line with the perception that its customers have of the brand. The personality that is infused into a brandâs communications is often counter to the message the brand is trying to get across, such as when a brand infers that it truly cares about its customers but comes across as only caring about profit. Getting these two areas in alignment is key for marketing success. Brand Voice Is the Personality of the Brand Whenever a brand publicly makes a statement, posts on social media, sends an email, responds to a customer service ticket, posts a blog, participates in a webinar, or communicates in any way with a customer, employee, supplier, another business, or the community, it is using and sharing its brand voice. Just as with people, each of us gets to know the personalities of one another by interacting and communicating.

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