Looking back at 2020 and into 2021 – change and disruption remains fundamental. Some elements of our marketing landscape are consistent, but many trends have accelerated, some dynamics are completely different and none of us can predict what is round the corner.
Brands face heightened demands from consumers to do and say more, solving both individual needs and societal challenges – this is new territory for many. Knowing when, where and how a brand should step in takes careful consideration. Therefore, having a nuanced understanding of the permission space has never been more critical to meeting expectations. And permission starts with Trust.
Edelman have long believed in the importance of trust and its role in building reputation and supporting commercial objectives.
DD tops peak live viewership on YouTube during R-Day parade; Aaj Tak only private channel to come close
With more than half-a-million logged in, the national broadcaster had more live viewership during the Republic Day Parade hours than all private news channels put together Delhi, January 27, 2021
Government-run broadcaster Doordarshan, which has a mere 3.2 million subscribers on YouTube, clocked a peak live viewership of more than half-a-million (5.5 lakh) during the Republic Day Parade hours.
The only private news channel to come close to the national pubcaster was Aaj Tak, which has 44 million subscribers on YouTube. Aaj Tak had a peak live viewership of around 3.5 lakh during the parade hours.
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Governments have been dysfunctional during the COVID crisis and it s business leaders who have stepped up to the mark, argues Salesforce CEO Benioff, citing a shift in trust placement mirrored in large part by the 2021 Edelman Trust Barometer.
(WEF)
CEOs are definitely the heroes of 2020.
That was the bold assertion made by Salesforce CEO Marc Benioff during a wider debate on a familiar theme - that of Stakeholder Capitalism - that took place as part of this week s ‘virtual Davos’ meeting of the World Economic Forum (WEF).
Benioff has long been an articulate and outspoken champion of the stakeholder concept, first posited by WEF founder Klaus Schwab, and has over the years striven to put it into practice at Salesforce, both via dedicated initiatives, such as the company s philanthropic 1/1/1 program, as well as empowering the firm to take activist stances on a range of topics, from equality through climate change to homelessness in th
What next: Life after the pandemic
Gulf News talks to experts at Julius Baer on how the world will look post the pandemic In association with Image Credit: Gulf News
Gulf News spoke to Julius Baer, the Swiss Wealth Manager, on the world after the corona crisis. All in all, the general trend is that the crisis accelerates existing structural trends rather than creating new ones. The world will nevertheless look different, but neither as much as we hope nor as much as we fear.
Making healthcare resilient
Dr. Damien Ng, Thematic Analyst
The coronavirus crisis accelerates existing structural trends rather than creating new ones. It should also have long lasting impacts on economics, politics, globalisation, society, healthcare, governments to name a few. Let’s take a closer look at healthcare – because it is most topical. The biggest issue with healthcare is that costs have been rising rapidly for years, primarily in the developed countries
Charles O’Tudor
Branding – it’s what defines a business and sets it apart from competitors. However, in this era of digital distractions, a catchy name and a nice logo are no longer enough to pique the interest of modern consumers.
So, how will you create a solid brand identity that will capture the attention of your target audience? Well, for starters, it helps to have a good grasp of the latest brand trends. To help you out, I have taken the liberty of compiling data on the most important branding trends and developments. From logo designs and social media hashtags to customer-driven strategies and branding technologies, we have all the information you need to keep up with your competitors and stand out in your industry.