Smartphone shipment touches 38M units in Q1, COVID wave may dampen sentiment: Counterpoint
New product launches, promotions and financial schemes as well as pent-up demand coming from 2020 drove the smartphone market in the March quarter - which is the highest ever for the first quarter, according to the research firm.
0 claps
Share on
Smartphone shipment in India grew a record 23 percent in the March 2021 quarter to reach over 38 million units, but the second wave of the pandemic could dampen consumer sentiment,
research firm Counterpoint said on Monday.
New product launches, promotions and financial schemes, as well as pent-up demand coming from 2020 drove the smartphone market in the March quarter - which is the highest ever for the first quarter.
Source:
Highlights
New product launches, promotions, and financial schemes as well as pent-up demand coming from 2020 drove the smartphone market in the March quarter - which is the highest ever for the first quarter.
The consumer demand will take a hit due to the ongoing COVID-19 wave and subsequent lockdowns, he added.
The feature phone market registered a 14 percent y-o-y growth during the quarter, driven by strong shipments of JioPhone under its new model and subsequent promotions.
Smartphone shipment in India grew a record 23 percent in the March 2021 quarter to reach over 38 million units, but the second wave of the pandemic could dampen consumer sentiment, research firm Counterpoint said on Monday.