TWS segment sees significant growth in 2020, more to come in 2021
A new report released by
Counterpoint Research, says the wearables market continues to grow quickly. The latest research shows that 52% of wearables in Q3 2020 consisted of hearables. Smartwatches and fitness trackers accounted for 41%. Skinwear, bodywear, and eyewear accounted for the remaining 7% share.
Source: Counterpoint Research. Includes smartwatches and bands.
The hearables category alone has grown by 83% compared to 2019. A total of 238 million hearables units are were sold last year.
The trend around removing jacks and earphones from devices and boxes is becoming a big drivers for TWS segment growth […] It also helps that mobile media consumption continues to grow, making TWS the next must-have accessory.” – Liz Lee, Counterpoint Research Senior Analyst