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Company Profiles 225 Add to collection
As Coffee Cocoa Gunpowder’s founders Chiquita King and Ant Melder celebrate the agency’s second birthday they tell LBB’s Natasha Patel about how the agency came about and why they’re committed to giving back
A little over two years ago Chiquita King and Ant Melder launched Coffee Cocoa Gunpowder, an Australian independent agency that pledges to make a difference. Although the duo first met when they were at M&C Saatchi Sydney, it was a few years before the stars aligned and they took the plunge to set up the agency they affectionately call ‘Cocogun’ together.
Academic insights reached millions
The story that garnered the most interest from our audience in April was this piece on why new COVID variants necessitate a global ‘maximum suppression’ strategy. It has been read more than 1.1 million times!
It was also republished by more than 28 other media outlets around the world -
including The Guardian, ABC and the South China Morning Post. 84% of its readers were from countries outside Australia.
The second most-read piece was Ritesh Chugh from CQUniversity’s piece on how to deal with water damage to your phone, which received more than 570,000 reads. Ritesh said:
“As an academic, such a wide readership provides great testimony of our public scholarship”