Carl Pei launched his own company, Nothing, after splitting off from OnePlus.
It now appears to have acquired Andy Rubin s Essential brand.
Essential went defunct in early 2020 after a failure to launch.
Essential, the now-defunct company previously owned by Andy Rubin, has now been picked up by Carl Pei s new Nothing Technologies. Essential shut down almost exactly a year ago after delivering the Essential Phone to mixed critical reception but poor commercial reception.
9to5Google found recent filings at the UK Intellectual Property Office showing that former Android founder Andy Rubin has signed over ownership of his one-time smartphone entrant Essential to Carl Pei s Nothing Technologies Limited. This process was completed as of January 6, 2021, with the application actually being made as early as November 11, 2020.
Essential smartphone brand acquired by Carl Peiâs Nothing startup
Late last month, OnePlus co-founder Carl Pei announced his new startup company simply named âNothingâ. It was later revealed that the brand plans to release a pair of TWS earbuds. The company has plans to eventually release an ecosystem of devices that could connect to each other. If this sounded familiar itâs because now-defunct smartphone brand Essential was going to do the same.
It seems that Essentialâs initial intention of creating this ecosystem of devices has aligned with Nothing as a new report reveals.
9to5Google found filings with the UKâs Intellectual Property Office that disclosed that former Essential CEO Andy Rubin has transferred ownership of Essentialâs brand assets to Carl Peiâs Nothing Technologies Limited.
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