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The panel was impressed that:
the team has made really good use of a lot of earlier qualitative and quantitative data. There are eight personas shared across all services, which had been developed in the latter half of 2019. The team were able to test out four of these personas successfully. There is also up to 10 years’ worth of website analytics the team had access too, and made good use of
the team had a good spread of users. There were 65 users in total including 33 undergraduates, 13 graduates and 19 people who were considering a career change. These were a mix of ages and ethnicity and showed a good geographical spread. They also included 5 users with either physical disabilities or with suffering from low confidence issues