UMW Toyota launches Toyota Synergised Mobility branding in Malaysia, focusing on tech and features
3 February 2021 11:13 am / 20 comments
Along with the 2021 Toyota Fortuner facelift and Innova facelift, UMW Toyota Motor (UMWT) also unveiled a new brand pillar and branding initiative known as Toyota Synergised Mobility (TSM) yesterday.
TSM does not replace the “All About The Drive” theme that was launched in 2016, but will be under that umbrella. It’s about tech and features, and will “complement the excitement that is already generated by the Toyota Gazoo Racing (TGR) initiative, UMWT says. TSM will also pave the way for new Toyota technologies to be introduced “very soon”.