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By MICHAEL LIEDTKE
Associated Press Apr 26, 2021
5 hrs ago
FILE - This Dec. 16, 2020 file photo shows an illuminated Apple logo at a store in Munich, Germany. Apple is following through on its pledge to crack down Facebook and other snoopy apps that secretly shadow people on their iPhones to help sell more advertising. The new privacy feature, dubbed âApp Tracking Transparency,â rolled out Monday, April 26, 2021, as part of an update to the operating system powering the iPhone and iPad. (AP Photo/Matthias Schrader, File) Associated Press
SAN RAMON, Calif. (AP) â Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.
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Please wait. Facebook has said the rules could harm its customers. Some mobile advertising analysts believe fewer than one in three users will opt-in, which could diminish the effectiveness and profitability of ad targeting. Erik Neuenschwander, Apple s user privacy chief, said in an interview that opt-in rates are likely to hinge on how developers make their case to users before showing the prompt, and the language used in a space Apple reserves for developers to give a reason for seeking permission. In past years when Apple introduced new permission pop-ups for items like microphone access, the rates varied with whether users perceived value in granting permission, he said.
Apple s iOS 14.5 software update fixes background tracking on apps
27 Apr, 2021 05:58 AM
3 minutes to read
How Find My GPS tracking works on Apple devices. Video / Apple
news.com.au
By: Evin Priest
The new Apple software update is out and comes with a massive tweak that will change the way you use your phone.
A massive update to Apple s iPhone software has dropped that will make it difficult for Facebook and other apps to track your data in the background.
iOS 14.5 arrived on Monday and comes with App Tracking Transparency that will enhance the privacy settings for the company s billion iPhone users.
Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.
The new privacy feature, dubbed âApp Tracking Transparency,â rolled out Monday as part of an update to the operating system powering the iPhone and iPad. The anti-tracking shield included in iOS 14.5 arrives after a seven-month delay during which Apple and Facebook attacked each otherâs business models and motives for decisions that affect billions of people around the world.
âWhat this feud demonstrates more than anything is that Facebook and Apple have tremendous gatekeeping powers over the market,â said Elizabeth Renieris, founding director of the Technology Ethics Lab at the University of Notre Dame.