Tracking Transparency News Today

Find out how Apple is shaping the future with its WWDC 2024 event. Explore expected announcements and their impact on the tech industry.

Apple is opening up the iPhone to sideloading, allowing third-party app stores, or as Apple calls it “alternate marketplaces.” This change will arrive with the iOS 17.4 update in March, but only in the 27 nations of the European Union.

Apple has revealed its complex plans to support app sideloading in the European Union, and opened the door for cloud gaming services and contactless payments beyond Apple Pay.

Despite Apple's introduction of App Tracking Transparency on iPhone to prevent advertisers gleaning private information, media firms are getting startling details through shady advertising practices.

Despite Apples introduction of App Tracking Transparency on iPhone to prevent advertisers gleaning private information, media firms are getting startling details through shady advertising practices.

Investment firm Deepwater Asset Management is guessing that Apple will buy Peloton in the short term to boost subscription revenue — but the prediction ignores a few key factors why Apple probably isn't interested.

IPhone users can use the app tracking feature to stop apps from tracking them which means you will not see targeted ads.

This guide is designed to show you how you can protect your iPhone from potential security threats. In today's digitally driven world, smartphones have

Now that the dust has settled from Black Friday weekend, its a good time to check in on holiday season progress.

Revamped measurement techniques, developed with the help of machine learning (ML), have empowered mobile marketers to reach their audiences like never before.