Katie Madding News Today

Leading measurement and analytics company Adjust unveiled InSight, a machine learning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness.

No ones getting it right on the first try, but successful teams are the ones that keep experimenting, testing and adapting their AI campaigns.

/PRNewswire/ -- Leading measurement and analytics company Adjust, in partnership with TikTok, today released Mastering SKAN 4: The essentials for iOS success...

For a successful and smooth holiday season, online retailers should carefully review technology systems and processes ranging from cybersecurity to customer experiences.

Revamped measurement techniques, developed with the help of machine learning (ML), have empowered mobile marketers to reach their audiences like never before.

Best Media Info: The new solution aims to ensure that app marketers never miss a beat with alerts allowing them to monitor key metrics and take swift, strategic action| Marketing News

/PRNewswire/ -- With businesses under increased pressure to maximize marketing efficiencies, mobile marketing analytics suite Adjust today unveiled Pulse, a...

Mobile gaming’s moment is far from over. Adjust data from 2021 shows that sessions, installs, retention rates, ti…

/PRNewswire/ -- Mobile marketing analytics platform Adjust and leading short form video platform TikTok today released a joint guide, "iOS 14.5+: Success made...

Adjust reports 184% growth in CTV to mobile app installs globally in April 2022