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Voice search queries in India are growing at 270% per year: MMA and Isobar Report

The increasing need for contactless experiences due to COVID has given a push to voice technology s growth in India MAA and Isobar have launched a report titled The Voice Playbook. The report attempts to analyse COVID s impact on voice marketing and its growth in India. MMA and Isobar have launched ‘The Voice Playbook’ for India. The playbook aims to unfold the potential impact of Voice on the global and Indian media and marketing industry. It highlights insights that will help marketers win with Voice and enhance their brand-customer journey. For the record, The Voice Playbook is powered by Slang Labs.

Taproot Dentsu is the most-awarded Indian agency at Adfest 2021

Taproot Dentsu is the most-awarded Indian agency at Adfest 2021
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Indian agencies bring home 1 Gold, 3 Silver and 5 Bronze at Adfest 2021

Indian agencies bring home 1 Gold, 3 Silver and 5 Bronze at Adfest 2021 Share Via: Taproot Dentsu s ad for Facebook s More Together campaign featuring Pooja Didi brought home the most awards at Adfest 2021. Taproot Dentsu’s work for Facebook titled ‘Pooja Didi’ won a Gold in the Digital Lotus category. This ad also won a Silver in the Film Craft Lotus category as well as a Silver and a Bronze in the Film Lotus category. The film s plot is centred on the spirit of resilience of a 28-year-old woman Pooja (Didi) and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture. The decision to hire more personnel, even when the business is low or not doing well, comes at a great personal cost. However, as the plot unfolds, it showcases the limitless possibilities when people come together.

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