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Report: Iowans drinking less beer and wine, more hard liquor in 2020

12/11/20 Between intermittent bar closures and people spending more time at home, the COVID-19 pandemic appears to be having an effect on Iowans’ drinking habits, including a record-high in hard liquor sales. According to the annual report released by the Iowa Alcoholic Beverages Division on Friday, purchases of beer and wine dropped statewide in Fiscal Year 2020. Beer sales were down 29.8%, while wine consumption decreased 30.9% from the previous year. However, sales of hard liquor are on the rise. Sales of brandy have increased 23.6%, tequila increased 10.9%, whiskey is up 8.7%, and vodka rose 1.2%. Overall sales of hard liquor were up 8.1% to $367.3 million…a new state record.

Iowa Liquor Sales Hit Record High in Fiscal 2020

Iowa Liquor Sales Hit Record High in 2020 So much of what we ve experienced in 2020 has many of us saying I need a drink ,  often, and with inconsistency and confusion prevailing about where we can go to have one and when, it s much simpler (and many would argue, safer) this year to just BYOB and stay home, as indicated by new numbers from the Iowa Alcoholic Beverages Division. They report, according to the Cedar Rapids Gazette, that liquor sales totaled $367.3 million during the fiscal year that ended June 30, an increase of 8.2 percent over the previous fiscal year. The even bigger news is that with the current fiscal year that began on July 1, projections are even higher, no doubt due in part to the arrival of the celebratory (or perhaps dreaded) time we call the holidays .  It s good for Iowa s bottom line to have us cooped up with nowhere else to indulge, as the booze industry is generating $133 million in revenue for the state.

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