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You can read the Traditional Chinese version of this post here, courtesy of OCF Lab.
Lawmakers and online users increasingly see how some forms of targeted content, such as advertising based on online tracking, harms human rights. Fortunately, we have a new opportunity to address these systemic issues in Europe. On December 15 2020, the EU unveiled the Digital Services Act and the Digital Markets Act. These two key pieces of legislation will impact the future of digital policies and rights online, specifically in relation to online platforms and competition, including the regulation of online advertising.
In this blog post, we unpack some of the most intrusive methods deployed in the context of online advertising, namely