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Nestlé reduces plastic from cereal packaging and rolls out paper Smarties packs worldwide
Well-known cereal brands including Cheerios, Shreddies and Shredded Wheat are set to reduce the amount of plastic used in packaging by more than 600 tonnes annually, while Nestlé s Smarties brand is also switching to recyclable paper packaging worldwide.
Plans are also in place for the packaging to be rolled out across other brands next year
The breakfast cereal brands are manufactured by Cereal Partners – a joint venture between Nestlé and General Mills – and are all set to reduce the amount of plastic used in packaging by up to 15% compared to current levels.
A woman carries plastic bags at the Drottninggatan shopping street in central Stockholm, Sweden on Nov 10, 2020. [Photo/Agencies]
Multiple European nations and companies have committed to slashing plastic waste as part of an initiative that aims to create a cross-border circular economy for the material during the next five years.
Large nations, including Germany, France and Spain, are among the signatories of the European Plastics Pact, which on Wednesday released a roadmap aimed at reducing single-use plastic and increasing recycling capacity by 25 percent by 2025.
Major food and drink companies, including Nestle and Unilever, have signed onto the pact, which also targets increasing the use of recycled plastic in packaging by 30 percent during the next half decade.
Ferrero unveils fresh commitments to sustainable packaging ahead of Christmas
After being criticised by green groups last year for producing heavy and hard-to-recycle plastic packaging, Fererro has joined new industry commitments aimed at reducing plastic use and improving recyclability.
As well as Ferrero Rocher, Ferrero owns brands like Kinder and Nutella
The confectionary giant received unwanted media attention in 2019, after the packaging for its namesake chocolates was found to be among the least recyclable on the UK market in a study by consumer group Which?. As of Christmas 2018, 89% of the packaging, by weight, used to house 359g Ferrero Rocher Collection boxes was not considered recyclable at kerbside.