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Persse Joins the Board of European Sponsorship Association
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MII to Deliver Sponsorship Introduction Course with Peter Raymond
April 9, 2021
The Marketing Institute of Ireland (MII) is organising a two-day introduction to sponsorship course for marketers and communications professionals.
The course will be delivered by Peter Raymond, the course director for the European Sponsorship Association’s diploma course and it will take place on April 29
th and 30
th.
The course is designed for non-sponsorship specialists (i.e. those involved in other marketing disciplines) that would like an in-depth introduction into how to harness the value of partnership marketing (especially in the fields of sport and entertainment).
To attend the course click
In The Pit Lane: F1 bucking sponsorship trends?
6 April, 2021
In the COVID-19 world sports sponsorship has taken a pounding with a 23% contraction in the European sponsorship market.
New research from the European Sponsorship Association and Nielsen Sport found the total value of Europe’s sponsorship market shrunk from a record €30.69 billion in 2019 to €23.63 billion in 2020 – its lowest point since 2010.
Analysis of the figures indicates the sports sector fared better with a fall of 9%.
Formula 1 has been bucking the trend with some major deals recently struck and is emerging in good shape all things considered.
Sponsorship is old hat with the new buzz words such as commercial partners taking centre stage.
Banking on the big restart of sports and events 02/19/21
Growing levels of private investment into sports bear witness to the future value of the events industry, writes Host City’s editorial and conference director Ben Avison
It might not feel like it right now, but sport event rights holders are extremely fortunate. They have access to a wide range of revenue streams: broadcasting and city hosting rights, ticket sales, sponsorship and public funding. For the last twenty years these streams flowed ever faster, until the age of social distancing and staying at home blocked many of these lifelines.
With loyal customers and packed calendars of events, sports organisations rarely felt the need to save up for a rainy day. Few could have envisaged a black swan like Covid-19 preventing them from serving their loyal customers or paying their bills.
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