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Snapchat adds Public Profiles for expansion of its Business
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Snapchat Introduces Public Profiles for Businesses
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
DUBAI: Snap Inc. made a slew of new announcements at its third annual Snap Partner Summit (SPS), held virtually last month. The event kicked off with an introduction by Evan Spiegel, CEO of the camera company.
The company announced it would be adding more utilities and functions to the camera for both users and partners. For instance, it is now adding Scan to the home screen, which will allow users to scan an object in the real world and unlock related lenses or utility features. Users can scan a clothing item to shop similar items or scan a plant or dog to identify its type/breed right from the home screen.
June 2nd 2021 10:05
New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit.
Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion.
The EY Consumer Index recently found that 60% of US consumers are currently visiting brick-and-mortar stores less than they did before the pandemic, while 43% of those surveyed shop more often online for products they would have previously bought in stores.
With further innovation in sizing technology, could we see even more consumers ditching physical retail for specific products or journeys?
Shopping section has a new tab that opens to a catalog of viral products that just launched.
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