Gannett and Snap Inc. Partner to Bring Local Businesses Innovative Ad Solutions
Staff
USA TODAY NETWORK PRESSROOM
Today, Gannett and Snap Inc. announce a new partnership to bring Snapchat’s advertising platform to small and local businesses throughout the U.S. and Canada.
Gannett has a long history of working with small businesses across the country to help them grow their businesses by connecting them with consumers in their local communities. In the past several years, Gannett’s marketing solutions business has expanded with the acquisitions of ReachLocal and WordStream, and the launch of LOCALiQ, combining all of Gannett’s digital marketing solutions.
Share it
With attention spans declining, and media consumption habits evolving, could 6-second video ads now be more effective than longer variants?
That s what Snapchat s contending, based on its latest research report. To glean more insight into how people s response behaviors are shifting, Snap commissioned MAGNA Global to conduct a study of over 7,700 users, on both desktop and mobile devices, in order to get an idea of their reactions to varying video ad types.
The data highlights some interesting points of note - first off, Snapchat says that, regardless of length, full-screen vertical ads on Snapchat drove more than 2x the lift in awareness than other platforms tested.