CJ Prober, Tile’s CEO, released a statement to
TechCrunch where he says that while the company welcomes “fair competition,” he’s “skeptical” of Apple’s claims regarding opening up its ‘Find My’ network to third-party companies.
Below is the full statement Prober shared with
TechCrunch:
“Our mission is to solve the everyday pain point of finding lost and misplaced things and we are flattered to see Apple, one of the most valuable companies in the world, enter and validate the category Tile pioneered.
The reason so many people turn to Tile to locate their lost or misplaced items is because of the differentiated value we offer our consumers. In addition to providing an industry leading set of features via our app that works with iOS and Android devices, our service is seamlessly integrated with all major voice assistants, including Alexa and Google. And with form factors for every use case and many different styles at affordable prices, there is a Tile for eve
“For more than a decade, our customers have relied on Find My to locate their missing or stolen Apple devices, all while protecting their privacy,” said Bob Borchers, Appleâs vice president of worldwide product marketing, in a recent press release.
Apple says its Find My network accessory program is part of its Made for iPhone (MFi) certification system, and that it’s designed to ensure all supported third-party devices adhere to the same privacy rules as the company’s own devices. Find My supported devices will also feature a ‘Works with Apple Find My’ badge to indicate they’re compatible with the program.