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United Alpha Price Increased
United Motors introduced its 1000cc hatchback Alpha in January 2021. Priced initially at PKR 1,395,000, this base level hatchback did not impress many in the market. While some experts talked about the compromising quality of the car, others believed that the car may only impress a limited audience. However, despite the uncertain progress of the United Alpha hatchback in Pakistan, the company has now come up with a notification for the fans. United Alpha price increased now by PKR 50,000. In the light of this notification, the new price of United Alpha is PKR 1,445,000.
Reason For Increasing Price
United Motors has not given any particular reason for increasing the price of the 1000cc hatchback. Many people are raising questions about the success and resale market value of Alpha. While this may be true, we should not forget that the Pakistani Rupee has appreciated almost 4% against the US dollar over the past few months.
Is the Alpha a Threat to the Competition?
No. The United Alpha is an old product taking on much younger cars.
The Kia Picanto and the Suzuki Cultus/Celerio are still being produced in their current forms, and are vastly popular in several markets. Conversely, the United Alpha is based on a first-generation Chery QQ hatchback that went into production in 2003 and was retired in 2015 without any changes during the course of its existence.
Unfortunately, United Motors does not have a lot of brand value in the Pakistani market. This implies that if one were to buy a United Alpha or Bravo, the resale value (which plays a huge part in a person’s car-buying decision) would not be as strong as that of the Picanto or the Cultus.
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