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Plum Organics - latest asset to be sold by Campbell
US food giant Campbell Soup Co. has sold its Plum Organics baby-food brand to local snacks business Sun-Maid Growers of California for an undisclosed sum.
Fresno-based Sun-Maid said the range of organic baby food and kids snacks fits well with its offering of better-for-you whole fruit snacks.
Harry Overly, CEO and president of Sun-Maid, said: Plum is a natural fit for the Sun-Maid family given our expertise, leadership and rapid growth in healthy snacking, along with our strong emotional connection with family households. Its acquisition is an integral part of our continued dedication to providing superior products while delivering category growth. We re committed to carrying on Plum s mission of serving babies the very best food from the first bite.