Sweaty Betty
UK-based Sweaty Betty s international markets are growing quickly, especially the US.
It has found particular success in e-commerce and retail partnerships with brands like Nordstrom.
By the end of 2020, Sweaty Betty s total revenue reached $175 million, up a whopping 60% from 2019.
Sweaty Betty, the buzzy UK-based athletic wear company, has its sights set on international expansion with a particular eye on the US, the brand s fastest-growing market.
According to CEO Julia Straus, Sweaty Betty has invested heavily in recent years to reach US consumers through channels like e-commerce and strategic retail partnerships with major brands like Nordstrom. As a result, when the pandemic hit prompting skyrocketing demand for athleisure the company was primed for discoverability.