Flour trade body NABIM rebrands for first time in 150 years
11 January 2021 |
After nearly 150 years, the industry trade body has changed its name
The National Association of British and Irish Millers has undergone a rebrand for the first time 150 years due to its previous old fashioned image.
The industry body, known as NABIM, has changed its name to UK Flour Millers as part of a revamp aimed at raising the sector s profile.
It comes as the flour milling industry experiences unprecedented demands due to the Covid pandemic, coupled with the UK s departure from the EU.
“The decision has not been taken lightly, but as an acknowledgement of changing times and perceptions,” said director Alex Waugh.
nabim rebrands as UK Flour Millers to reflect changing times
Flour is found in almost a third of all food products sold in the UK. Pic: GettyImages/Milkos The National Association of British & Irish Millers is changing its name to UK Flour Millers as part of a rebrand aimed at raising the industry’s profile at a pivotal time in its history, thanks to Britain’s recent departure from the EU.
The move will also herald the proposed introduction of devolved milling associations within the Home Nations for the first time.
In a statement, the association said, Following Brexit, we believe that it will bring us more into tune with the evolving political landscape. Given the devolved nature of food and agriculture legislation in the UK and the final settlement between the UK and the EU, we also envisage the development of national associations to better represent members throughout Great Britain and Ireland.