Eight in ten UK consumers want ad-supported streaming content netimperative.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netimperative.com Daily Mail and Mail on Sunday newspapers.
Report: Ad-supported streaming wanted by UKers
Consumers in the UK are all-in on supporting their streaming habits with ads. That is a key takeaway from new Integral Ad Science (IAS) data which shows that most UK consumers are willing to watch ads in exchange for free streaming content and that about half will watch to completion if the ad is relevant to them. With major changes to consumer habits last year, viewer patterns have rapidly evolved. The UK Streaming Wars report shows that viewers are now increasingly open to ad-supported video options, so the onus is on the digital advertising industry to help marketers meet consumer needs with an enjoyable experience. Advertisers in the UK are spending more on digital video and CTV than ever before as new formats emerge to become a major avenue for online advertising campaigns, said Nick Morley, EMEA Managing Director, IAS.