MansionBet launches marketing initiative ahead of Cheltenham Festival Share
Cheltenham Festival.
By creating a unique title for the festival, the sportsbook intends to market the event as ‘the most wonderful time of the year’ for racing fans.
As part of the campaign, MansionBet will launch a range of offers for the week-long series of fixtures, such as paying all customers as winners if their horses finish second in the first race of each day.
“We wanted to bring that element of fun and anticipation for Cheltenham in a way that resonates with our target audience,”
Dana Brocker, Head of Integrated Marketing at MansionBet. “For racing punters, Cheltmas is the most wonderful time of the year and our campaign brings that to life.”
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