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APAC market sees mobile app display viewability rise: IAS

APAC market sees mobile app display viewability rise: IAS
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Republic ofNew zealandLaura quigleyTech lab open measurement software development kitIntegral ad scienceMedia quality reportHighest brand risk globallyDesktop displayMobile web displayMobile app ranked lower thanOpen measurement software development kitDesktop videoகுடியரசு ஆஃப்புதியது ஜீலாந்துலாரா குயிக்லிஒருங்கிணைந்த விளம்பரம் அறிவியல்

FLoC Called Out; There s Good News And Bad News On Ad Fraud

FLoC Fears There’s no love lost for FLoC. In a blog post on Sunday entitled “Proposal: Treat FLoC As A Security Concern,” a WordPress developer called Carike suggested that users of the open source content management software block FLoC by default. If that happens, it would be a big deal. WordPress powers roughly 41% of sites on the web. Because of its vast scale, the blogger contends that the WordPress community “can help combat racism, sexism, anti-LGBTQ+ discrimination and discrimination against those with mental illness with four lines of code.” There’s been a growing backlash against Google’s Federated Learning of Cohorts API based on the fear that it could facilitate employment, housing and other types of discrimination, “as well as predatory targeting of unsophisticated consumers.” The Electronic Frontier Foundation made a similar argument in early March, claiming that FLoCs are both “the most ambitious – and potentially the most harmful” of the propo

United statesElectronic frontier foundationSecurity concernFederated learningChrome privacyIntegral ad scienceQuality reportTrade deskProgrammatic interactive connectedMaking scienceGoogle docsUpfront intoஒன்றுபட்டது மாநிலங்களில்மின்னணு எல்லை அடித்தளம்பாதுகாப்பு அக்கறைகூட்டமைப்பு கற்றல்

Global ad fraud rates dip in 2020, but brand risk on the rise: IAS study

Global ad fraud rates dip in 2020, but brand risk on the rise: IAS study
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

Quality reportIntegral ad scienceதரம் அறிக்கைஒருங்கிணைந்த விளம்பரம் அறிவியல்

Ad Fraud Rates Improve but Brand Risk Rises Globally, New IAS Report Shows

Ad Fraud Rates Improve but Brand Risk Rises Globally, New IAS Report Shows H2 2020 Media Quality Report provides global benchmarks for viewability, brand safety, and ad fraud across digital environments and channels News provided by Share this article Share this article NEW YORK, April 19, 2021 /PRNewswire/ Integral Ad Science (IAS), a global leader in digital ad verification, today released its H2 2020 Media Quality Report (MQR) with insights into the performance and quality of global digital media. IAS Releases H2 2020 Media Quality Report As marketers evolved their strategies in the second half of 2020, our latest MQR report shows greater adoption of tools that mitigate ad fraud and brand risk around digital content, said Tony Marlow, Chief Marketing Officer, IAS. These unique insights also showcase the huge opportunities for marketers related to contextual targeting and emerging platforms such as CTV. Right now, every impression counts and ensuring ads are viewable b

Republic ofUnited statesNorth americanQuality reportMedia quality reportIntegral ad scienceMultimedia amp internetComputer amp electronicsOlls and researchகுடியரசு ஆஃப்ஒன்றுபட்டது மாநிலங்களில்வடக்கு அமெரிக்கன்தரம் அறிக்கைமீடியா தரம் அறிக்கைஒருங்கிணைந்த விளம்பரம் அறிவியல்மல்டிமீடியா ஆம்ப் இணையதளம்

UK media quality impacted by unprecedented year

| 19 April 2021 The latest Media Quality Report from digital ad verification firm Integral Ad Science (IAS) has found that amid what it called turbulent times, UK brand risk increased across all media environments in the second half of 2020. The H2 2020 Media Quality Report highlighted brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. It analysed trillions of global data events from ad campaigns that ran between 1 July and 31 December 2020. The study found that brand risk on desktop display rose 3.2 percentage points from H2 2019 to reach 5.8%. This said IAS represents a level of risk the UK has not seen since 2017 – a year defined by tragic domestic events and brand safety scandals. Brand risk on mobile web display rose by 2.3 percentage points when compared year-over-year (YoY), reaching 6%. Brand risk on video formats increased at lower rates than display - desktop video increased to 6.7% and mobile web vid

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