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Page 20 - ஒளிபரப்பு பார்வையாளர்கள் ஆராய்ச்சி சபை News Today : Breaking News, Live Updates & Top Stories | Vimarsana

BARC week 14: Lizol leads the brands list

Reckitt continued its run as the biggest advertiser. 17 Apr, 2021 - 12:30 PM IST     |     By indiantelevision.com Team     NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 April and 9 April 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 14 of 2021. Top advertisers: Reckitt continued its run as the biggest advertiser of the week with 247483 ad AMA. HUL came in second with 225461 insertions. Cadburys bagged the third rank this time with 42088 ad generations. Brooke Bond placed fourth with 37982 ad insertions.

How brands view television advertising in 2021

The panel discussion ‘The Television Boardroom’ will go live at 4 pm on Friday. 16 Apr, 2021 - 08:35 AM IST     |     By indiantelevision.com Team     New Delhi: Television has been one of the most resilient and strongest mediums of communication, especially in India. Unlike other countries, where an increasing number of people are cutting the cord with pay-TV, India’s reach in television is only growing. Around 210 million households in India now own a TV set, an increase of 6.9 per cent from 197 million in 2018, according to the latest estimates released by TV monitoring agency Broadcast Audience Research Council (BARC) on Thursday. But the fast adoption of video streaming services has no doubt changed the dynamics of advertising on television. So, what are the factors that brands now take into consideration when they choose to advertise on general entertainment channels? Does the content matter or is it just the reach? What is the perspective on sports content

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