Broadcasters should remain out of BARC, suggests Uday Shankar
He remarked that BARC did not align itself well with the vision of the 21st century.
17 Feb, 2021 - 05:35 PM IST | By indiantelevision.com Team
NEW DELHI: Former Disney and Star India boss Uday Shankar is not known to mince his words. In a conversation with Madison Group CEO Vikram Sakhuja during Madison’s annual ad report announcement, Shankar suggested that broadcasters should get out of the TV measurement system in the country under the Broadcast Audience Research Council (BARC).
Expressing his concerns over the “unhealthy obsession with measurements,” Shankar said the focus should instead be on long term health and strategy of the business. “We need a currency for business, but over the years, we have turned it into a measurement of success. It has led to too much distortion. The degradation that we have seen is dangerous, to say the least. I think the broadcasters should remain ou
NEW DELHI: While opposing the bail application of former CEO of Broadcast Audience Research Council (BARC) Partho Dasgupta in the TRP manipulation case, the state informed the Bombay high court that Dasgupta had rigged TV ratings since 2017 in connivance with the anchor of a news channel and had also silenced an employee who had raised objections to the sudden spike in the
Sajjad Shaukat Pak VT
In the cyber-age, online information has converted our planet into a global village. By bringing the political battles into our bedrooms, social media has made it much difficult for politicians to speak lies and to hide information.
In this respect, the EU DisinfoLab continues unraveling slowly, India’s terror-network and anti-Pakistan propaganda campaign, operating against Pakistan.
In its report, titled “Indian Chronicles”, the EU DisinfoLab, published on December 9, last year, exposed an Indian disinformation network, operating since 2005 to discredit nations, particularly Pakistan. It aims to reinforce pro-Indian and anti-Pakistan and anti-Chinese feelings.
Media reports on January 16, this year, pointed out more revelations of the EU DisinfoLab which disclosed the leaked WhatsApp chats between an anchorperson of Indian Channel Republic TV Arnab Goswami and Partho Dasgupta, the former CEO of the Broadcast Audience Research Council, ex
Sony Sab maintains its position on fourth spot in urban market.
13 Feb, 2021 - 02:03 PM IST | By indiantelevision.com Team
MUMBAI: For the second time in a row, Zee Tv has stayed on the third spot on pay platform. Sony Sab has continued to be on the fourth position in urban market and pay platform (Saturday 30 January 2021 to Friday 5 February 2021) of Broadcast Audience Research Council of India (BARC) data.
Pay Platform
In week 5 of BARC India ratings, the top ten channels on pay platform were Star Plus, Colors, Zee TV, Sony Sab, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and &TV.
Ex-CEO of BARC Partho Dasgupta. File
| Photo Credit:
twitter.com/ @parthodasgupta
Partho Dasgupta was arrested from Pune on December 24, 2020, and is currently lodged in the Taloja Central Jail.
The Bombay High Court on Tuesday reserved its order on a bail plea filed by Partho Dasgupta, former chief executive officer of Broadcast Audience Research Council (BARC), who is an accused in the Television Rating Point (TRP) manipulation case.
A single bench of justice PD Naik was hearing Mr. Dasgupta’s plea filed under section 439 (special powers of High Court or Court of Session regarding bail) of the Code of Criminal Procedure. It sought bail on merits as the charge sheet in the case has been filed.