NEW DELHI: While seeking bail from a Mumbai sessions court in the alleged TRP scam case, former Broadcast Audience Research Council (BARC) CEO Partho Dasgupta’s counsel claimed that no advertiser has been deceived by him. The offence of cheating was added only to include a non-bailable offence, and that there was no evidence to show that Dasgupta cheated or induced any person.
The committee constituted to make the Television Rating Points (TRPs) of TV channels more transparent, submitted its report to the Union Information and Broadcasting (I&B) Minister Prakash Javadekar on Tuesday.Javadekar said his ministry .
NEW DELHI: The committee formed by the ministry of information and broadcasting (MIB) to review TV viewership and measurement, led by Prasar Bharati CEO Shashi Shekhar Vempati, has shared its report today. The information was shared by minister of information and broadcasting Prakash Javadekar in a press meet today.
The committee set up by the Centre to review the guidelines on television rating agencies in the country has submitted its report to the Information and Broadcasting Ministry. Information and Broadcas
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NEW DELHI: A four-member committee appointed by the government to review the ‘Guidelines on Television Rating Agencies in India’ in November last year has called for greater transparency in TRP measurement and for strengthening the ratings system.
In its report submitted to Union information and broadcasting minister Prakash Javadekar on Tuesday, the committee said the existing base of the TRP ratings system should be expanded considerably to prevent chances of manipulation.
At present, data from only 44,000 homes in India is extrapolated to determine TRP ratings for TV channels. This was also referred to as “flawed” by a parliamentary panel on October last year.